Case Study
Mobile checkout redesign
Transforming a desktop-first checkout into a mobile-native purchasing experience
Overview
Mobile traffic accounted for 68% of visitors but only 31% of completed purchases. The checkout experience was a responsive adaptation of the desktop flow, not a mobile-native design. This project reimagined the entire mobile purchasing journey.
Challenge
The existing mobile checkout required excessive scrolling, had tiny tap targets, and forced users through unnecessary steps. Payment form fields were difficult to interact with on smaller screens, and the cart summary was hidden behind a collapsible panel.
Process
Competitive analysis of 20 leading mobile commerce experiences identified best practices. Remote usability testing with 15 participants revealed that users abandoned primarily at the payment step. Journey mapping highlighted opportunities for reducing cognitive load.
Solution
The redesigned checkout uses a single-page layout with accordion sections. One-tap payment options appear prominently. The order summary remains persistently visible. Form fields use native mobile input types with auto-advancing focus.
Results
Mobile conversion rate increased from 2.1% to 3.8% — an 81% improvement. Cart abandonment on mobile decreased by 34%. Average checkout time on mobile dropped from 4.2 minutes to 1.8 minutes.